Visual Branding

Logos

We are proud of our logo and the Heartland brand. In order to preserve the brand identity of the College, we request you use official Heartland logos and follow our guidelines when using the logo.

Color Palette

​​​​​​​​​​​​​​​​Color is a very important part of our visual identity. The consistent use of color in association with the Heartland logo and approved typefaces helps support a cohesive brand. View our approved color palette here.

Typography

Din and Din Slab are the primary typefaces used by the marking department and can only be used with the appropriate licensing. Download the typefaces here.

Photography

Be mindful of how you use photos of people. Make sure all photos you post were taken at public events or with the express written permission of the subjects in the photos. Events that involve minors must have written parental approval. If you have any questions about photo usage, please contact the Marketing department. Download the photo release form.

Helpful tips when shooting photography on a phone.